San Juan Capistrano, CA (November 17, 2009) –- Hobie Stand Up Paddleboards is pleased announce the appointment of Hobie Cat Australasia as the distributor of Hobie Stand Up Paddleboards through out Australia and surrounding South Pacific countries.

Hobie Cat Australasia’s appointment is Hobie Stand up Paddleboard’s first major step in regards to territorial expansion and distribution into the southern hemisphere. Hobie Cat Australasia plans to emulate the formula for success that has made Hobie Cat catamarans and kayaks leading products in Australia’s water sports market.

Hobie Stand up Paddleboard’s president Jeff Alter mentions, “with the current diverse SUP market from SUP Surfing, to SUP racing and simply paddling we feel that Hobie Cat Aus is in the prime position to expand what we have done here in the USA promoting all aspects of Stand Up Paddling.”

With over 50 years of innovation on the water, Hobie’s line of Stand up Paddleboards are the result of years of water experience from test pilots Chuck Patterson, Bryce and TJ Saeman, Hobie and Jeff Alter, Byron Kurt and world class Hobie shapers Mark Johnson, Gary Larson, and Terry Martin. The line of Hobie Stand up Paddleboards are designed to meet a variety of needs and conditions

Steve Fields, Managing Director of Hobie Cat Australasia, commented, “We are very excited about the SUP market in this region and our only hold back has been the completion of our new factory and warehouse.

Hobie Cat Australasia, the primary source of Hobie Cat products in the south pacific, has over the past 9 years become the leader in the Australian kayak and sailing markets. The addition of Hobie Stand Up Paddleboards will allow Hobie Cat Australasia to continue its market dominance in the paddle sport arena.

Hobie and water sports have always gone hand in hand since 1950. From surfboards, sailboats and kayaks we welcome this new fun and exciting product line.

It seems incredible that one man’s vision could provide so much fun for watermen and women the world over. Hobie didn’t just create toys; he created a way of life”.

For all Australian trade sales enquiries contact:

Hobie Cat Australasia PL
11 Erina Road
Huskisson NSW Australia 2540
Email: sales@hobiesup.com.au
Tel: + 61 2 44418 400
Web: www.hobiesup.com.au

For all other global trade sales enquiries contact:
Hobie Stand Up Paddleboards
32921-B Calle Perfecto
San Juan Capistrano, CA 92675
E-mail: surfboards@hobie.com
Tel: (949)240-5105 ext 201 or 1 (888) Hobie-21
Web: www.hobie.com